I always like to highlight how hotel chains are using social media to drive business, and today I found that Holiday Inn are promoting a new giveaway though Twitter, so I wanted to share what they are doing with you. Of course, with over 1,200 hotels worldwide, Holiday Inn is the most widely recognised lodging brands in the world so any promotion they run socially will instantly grab the attention of thousands of followers, but the guiding principle of interaction is an interesting one to follow and can be re-applied in different levels.
“Holiday Inn Resort Kicks Off Back to School Season with “Extra Credit” and Resort Stay Giveaway”
InterContinental Hotels Group today announced the Holiday Inn Resort “Extra Credit” offer which rewards guests with a $50 Resort Credit to use on property when they stay at least two nights Sept. 4 through Nov. 30, 2012, booked through their brand website. The “extra credit” can be used toward breakfast, lunch, water ski rentals, bike rentals and more. For each additional night stayed, guests will receive another $25.
Del Ross, Vice President Americas Sales & Marketing, IGG commented “Summer may be winding down but there are still great vacation travel deals. Whether it’s a family of five or a couple of friends who want to visit Holiday Inn Resort beach locations or action-packed attraction areas, we’re making it possible to create memorable experiences affordably.”
Holiday Inn are using Twitter to provide more interactive value to their brand followers by launching their “Resort Stay Giveaway”. Prizes range from a one night stay up to an eight night stay at any Holiday Inn Resort location in the U.S., Mexico and the Caribbean. Quite simply, Holiday Inn are encouraging interaction – the more tweets, the bigger the prizes get.
Here’s how the “Resort Stay Giveaway” works:
• Follow @HolidayInn on Twitter
• Tell us why you would love to stay at a resort for your next vacation with the #ResortLove hashtag
• Tweet daily for more chances to win
This is a very clever way to get your followers tweeting about your brand. Of course, IHG are the largest hotel group around so this is an inexpensive promotion for them, however the ideal is the same even if you are a small independent hotel. Encourage interaction through your social sites with different offers (these don;t even need to be giveaways, they can be simple communication). Everyone likes an offer and it motivates people to get involved and talk about your brand.