You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation. This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine. But how do companies filter out the bad or potentially fake ones?
The team at Yelp pointed me in the direction of this video, which explains what their own technology does to keep their reviews as honest as possible. Yelp uses sophisticated software to sift through the more than 42 million reviews contributed to date to find the most reliable and helpful ones. They also go as far as identifying those reviews that they believe are being added by businesses themselves and automatically filter them out.