As you probably noticed, I haven’t been uploading many blog posts this year, but I still receive many emails from hoteliers who are confused by how they can distribute their hotel in an ever growing and complex network of travel channels. In fact, over the last two weeks, I counted 26 individual questions posed to me via Twitter and email on this very topic. What each query had in common, started as a very simple question, with an often complex answer. How does distribution work, and how can I get my hotel into as many channels as possible, yet still control my rates and reputation.
It’s a good question and there are many distribution companies and services out there to help you. But to deal with the first question, you need to understand the various channels and possibilities. For instance, for a hotelier it is not just a case of building a great brand.com website and sitting back for the bookings to flood in. Sure, you want to get as much business direct and if things are going well, this channel will make up a high proportion of your bookings. But hoteliers more and more need to have their property seen on online travel agency websites, metasearch sites such as Kayak, and through the travel agency channel reached via the GDS companies.
I saw a press release this morning from one such distribution expert, Pegasus Solutions, who were launching their brand new website. I happened to stumble across a new video they have posted, which explains distribution channels and what they offer hotels. I do not promote companies via my blog, so apologies for the rather ‘Pegasus is amazing’ style video, but I wanted to share with you in any case, as it will help visually explain distribution channels and what a company like Pegasus could do to help you.
I hope you find it useful.