Nice idea this (although maybe a little lost amongst the fantastic social marketing campaign all over the internet today from British Airways – see #racetheplane) – to celebrate the brand’s 40th anniversary, Mercure hotels have planned 40 days of festive, exclusive, unexpected and locally inspired celebratory events that will “enchant their guests, both young and old alike”.
All the countries where Mercure operates in are getting ready to celebrate, from Rio to Moscow, in Sub-Saharan Africa, Europe and the Middle East. In the UK, the leading midscale hotel brand is reviving classic retro dishes with a modern twist for guests to enjoy. The limited edition £19.73 set menu and ’40 Minute Happy Hour’ drinks which include 1970s-inspired cocktails will launch on 24th September and is available in select hotels across the Mercure UK network.
The trip down gastronomic memory lane includes Prawn Cocktail, parma ham with melon and mushroom vol-au-vents are followed tournedos rossini of filet mignon, brioche crouon, served with pan-fried foie gras, truffle and madeira reduction, or duck a l’orange, and finished off with tempting desserts including Black Forest Gateau served with cherries jubilee and popping candy and the classic Arctic Roll served with a jelly macaroon and lemon sherbert are just some of the quintessential dishes appearing on the limited edition menu. The 1973-inspired menu and happy 40-minute cocktail offer are available at participating hotels for up to 40 days from 16th September until 25th October.
Surprises will be different in each country. For example, at the Mercure Abu Dhabi, a special anniversary menu will be on offer so guests can sample a local specialty, Camel Blanquette. In Brazil, all the Mercure hotels will be offering an exclusive 40% discount during the celebratory period. A guidebook presenting the 40 best locations in Latin America will also be published and given to customers on the occasion, encouraging them to discover the region and its treasures. In Germany, hotels will serve a special menu comprising traditional German beer and a huge open-top sandwich for €4,40. In China, over 40 days, the Mercure Chengdu will offer all guests born in 1973 a free dinner.
Let me know if you sample any of the surprises!