On 30th October I wrote a post about Trivago and more specifically the fact that they were reaching out to hoteliers and offering a webinar to explain how the company works and offer tips on how to represent their hotel effectively on the website. This post proved incredibly popular and today, the webinar took place. I caught up with Helena, Hotel Relations UK & Ireland for Trivago about how the session went and asked her to summarise the key takeaway points for anyone who couldn’t attend:
“The first in this series of Trivago webinars went really well. We had a very good attendance with hoteliers from both independent hotels and chains getting involved. It was a great opportunity for them to learn how to use the Hotel Gateway and how to represent their hotel most effectively to trivago’s 20 million monthly visitors. After demonstrating the key functions of the service, I gave advice on what type of photos to add for the best impact and how to respond to customer reviews to show off an open attitude and dedication to customer service. Some important points to take away from the webinar are:
- Make sure your listing is complete, with comprehensive information, a well-written description and at least 10 high quality photos
- Encourage guests to review your hotel on Trivago and always respond to reviews as they come in
- Always ensure your listing is up to date
- Make sure you have uploaded a main photo and match it to the season if you can!
As this was the first webinar, it has been great to receive such positive feedback and I’m really looking forward to hosting our next one next month. Our next webinar will take place on Wednesday 12th December at 11am GMT and the topic will be “Managing Your Online Reputation”. Anyone wishing to attend can register free by clicking here “.
If you missed the session, the full presentation can be found by clicking the image below.
I think this is a really good initiative from Trivago to help hoteliers improve their online profile. There is still a huge amount of confusion around this topic and how you can improve what’s being displayed about your hotel. Many of these points are transparent to other OTA’s and serve as a good baseline to consider when you want to control how your being represented online.
If any hoteliers reading would like to contact Trivago, they should email: firstname.lastname@example.org – if anyone attended the webinar, please leave a comment on this post and tell us what you thought. Did it help? What did you learn? Do share your thoughts with us.