Great news for us British hospitality lovers. Accor UK & Ireland has been awarded the prestigious 2012 Springboard Award for Excellence in the Best Management Strategy category for the Accor UK Management Development Programme (MDP).
Judged by individuals from within the hospitality industry, the award demonstrates Accor’s commitment to its employees and its strong positioning within the competitive hospitality business. The judging panel particularly liked how the programme empowered individuals to self-manage the learning process and the diverse techniques used to engage and communicate with their employees by using social media to connect with their young managers.
Accor is following an ambitious strategy to increase its hotel network in the UK to 300 hotels by 2015. To achieve this expansion, Accor recognises the importance of training and development to provide real career progression and to ensure a ready supply of well-trained managers and team members to support the future growth of the network.
The Management Development Programme (MDP) addresses the key challenge of developing General Managers from within. Approximately 18 aspiring General Managers are selected each year following a rigorous assessment process. The programme sees General Managers undertake seven modules over a 12-month period, including a strategic business project and an outdoor ‘leadership development’ week.
Thomas Dubaere, Managing Director of Accor UK & Ireland, said: “The Springboard Awards are the premier hotel industry awards so we are delighted to achieve this accolade. Now in its fifteenth year, the MDP is testament to our on-going commitment to career progression. One hundred and seventy-five managers have graduated from the programme and more than 70% remain with the business in key positions. Sixty-five existing hotels are managed by graduates of the MDP. We are very proud that the industry has recognised the programme.”
This is great news to hear, and I especially like that the programme takes social media into the education programme. For me, and such course that does not teach a future GM how important social media is to a hotel is not a learning programme that will succeed. Congratulations Accor!