With 67 million members globally, IHG’s Priority Club Rewards is the largest and fastest-growing guest loyalty program in the hotel industry. So you can see why keeping this fresh and staying connected to its millions of members is high on the list of priorities for IHG. Named Best Hotel Rewards Program in the World seven years running by Global Traveler magazine and Best Hotel Loyalty Program for four years by Business Traveler magazine, Priority Club Rewards offers many benefits and is somewhat famous for flexible features like ‘No Points Expiration’ and ‘No Blackout Dates’.
Late last week, InterContinental Hotels Group announced the continuation of its mobile strategy with launch of the Priority Club® Rewards app for iPad®. With a continued focus on mobile and tablet booking solutions and immersing the guest in tailored brand experiences, hotels in IHG’s system are now generating over $20 million a month in revenue from mobile bookings, clearly showing why this is a key growth area for investment.
IHG’s mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience. The new app provides consumers with easy-to-use functionality to find and book hotel rooms, check rates, and the flexibility to manage their reservations and view member details. Through other mobile solutions, such as apps for all seven IHG hotel brands on iPhone, consumers can now access redeemable offers available at the hotel where they are staying. Also, corporate partners now have their own customized IHG-branded app with their corporate ID embedded, so they can easily view and book hotels at their negotiated rates.
Michael Menis, Vice President Global Interactive Marketing commented: “Consumers are increasingly using mobile devices and tablets to search, shop and book travel. Our emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms – we’re building relationships with our guests and connecting with them throughout their stay experience.”
HG currently has Priority Club Rewards apps for Kindle Fire, Google TV, Android Tablets, Windows Phone, and Android. IHG also has iPhone booking apps for each of its seven brands; the InterContinental Concierge Insider Guides iPad app; and theInterContinental Kitchen Cookbook iPad app.
Of course, IHG are the biggest hotel company in the world, but even if you are an independent hotel it’s important to have your own mobile strategy. We will examine this more in future posts, but you can already be doing some simple things to make your brand have a mobile presence.