More Accor news (haven’t they been busy this month). This time its the announcement that they have introduced the first Pullman branded hotel in the UK with the opening of the Pullman London St Pancras. Accor are establishing this international upscale brand in the UK in a move to widen their hotel brand portfolio in the UK, which currently includes Sofitel, MGallery, Novotel, Mercure, Ibis, Ibis Styles and Ibis Budget.
Officially opening in September, this property was once how to the Novotel St Pancras and has undertaken a comprehensive refurbishment which has seen the complete transformation of the hotel into one of London’s most contemporary hotels.
COO of Pullman Europe Christophe Vanswieten commented “I’m delighted to annoucnce that we are opening our first Pullman Hotel in the UK, a market that will play a key role in our expansion plans in the coming years. Pullman has blogal brand araewness in progressm which we will build on in the UK, helping Accor’s presence in the UK’s upscale market, ensuring that we have a hotel brand to suit any individual’s requirements – from budget to luxury”.
The new property is described by Accor as a cosmopolitan home of style and modernity and is situated around three minutes from King’s Cross St Pancras. The hotel has 312 bedrooms with panoramic views of the London skyline and a restaurant and bar named Golden Arrow. It also includes plenty of business and event space, even featuring a 446 seat theatre for arts and corporate use.
The Pullman brand offers several “signature services” which include Welcomer, Pullman bed, docking station, free Wi-Fi (I’m liking the brand already, of course!), Connectivity Lounge in partnership with Microsoft, Nespresso services, Vinoteca by Pullman wine selection and Open Kitchen in the new restaurant.
Xavier Louyot, SVP Global Marketing Pullman concludes “This new Pullman destination, which joins the network’s 67 other hotels and resorts around the world, offers a vibrant, in-style cosmopolitan guest experience and is designed to cater for both business travellers and leisure guests. Set in the heart of one of the top travel hubs of the globe, it is ideal for those travelling to the continent or visiting London”.
Accor have certainly been busy this year with new hotel openings and expanding their brand portfolio and coverage which is extremely positive news, especially for the UK. What strikes me is that there are so many new hotels springing up in London or all shapes, sizes and prices. This is only going to increase competition in what is already a very competitive market. Maybe we will see the average city rate drop in the next couple of years – time will tell.