Landmark Reached: Accor announce new Ibis hotel to take Asia-Pacific rooms to over 100,000

I wouldn’t usually choose to write a post about an Ibis hotel launching in Hong Kong…. but this one deserved a special mention as its opening marked Accor’s recent news that they now have more than 100,000 rooms in Asia-Pacific with the opening of this hotel.  That’s a lot of rooms and clearly shows Accor is placing a huge emphasis on driving it’s brand into a more dominant position outside Europe.  The Ibis Hong Kong Central and Sheung Wan is the brand’s flagship property in Asia introduces a vibrant, modern new direction for ibis intended to appeal to the growing number of independent leisure travellers in the region.

“We are delighted to witness the opening of this ibis property in Hong Kong, one of our strategic markets in Greater China,” comments Mr. Paul Richardson, Chief Operating Officer of Accor Greater China. “Ideally located in central Hong Kong, Ibis Hong Kong Central and Sheung Wan represents the brand’s new flagship property for Greater China. The opening of the hotel strengthens Accor’s presence in this market and will help us further promote the ibis brand throughout the region.”

The opening of the hotel is of significant importance to the ibis brand’s parent company, Accor, which now operates more than 100,000 rooms in the Asia-Pacific region.

“I am proud to announce that Accor’s network has grown beyond 100,000 rooms in Asia-Pacific, with the opening of ibis Hong Kong Central and Sheung Wan,” said Mr. Michael Issenberg, Chairman and Chief Operating Officer, Accor Asia-Pacific. “It is only fitting that we celebrate this milestone at this stylish hotel, which represents a new flagship for the ibis brand in the region and emphasizes our commitment to offering our customers an exceptional economy hotel product.”

The 550-room property is one of the first in Asia to showcase the brand’s new identity, currently being rolled out across the world and offers quality accommodation and the peace of mind of staying with an international chain.

Bright, fresh design is complemented by a young and energetic team that will deliver all the essential services of a modern hotel, around the clock. The hotel offers a full eight hours of breakfast service beginning at 4.00 a.m., with drinks and snacks served at the 24-hour bar. Complimentary Wi-Fi Internet is available throughout the hotel.  In addition, a 15-minute satisfaction promise is given to all customers for requests they make through the front desk.

Ibis Hong Kong Central and Sheung Wan features three room types; Studio, City View, and – offering spectacular views of Hong Kong’s famous harbour – the high-level Harbour View rooms. Light wood timber floors, 3-metre high ceilings and large bay view windows give the rooms a spacious, modern and inviting feel. Free Wi-Fi, 32-inch LCD televisions, hot drink stations and on-demand wake-up calls complete in-room facilities.

A bright, open-plan décor invites guests to explore the hotel, including the airy lobby and the bar and dining areas that lie beyond. Vibrant burnt orange, splashes of red, crisp white and caramels create bright, contemporary interiors.  Two dining options cater for guests day and night. Le Bar, which neighbours the lobby and reception on the fifth floor, offers snacks and drinks, and has a full bar that never closes.  Attention is on catering to the often-unpredictable schedules of independent travellers.  The Early Riser menu served at Le Bar from 4.00 a.m offers pastries and other continental options, hot drinks and juices and is conveniently available until 6.30 a.m.

Taste is an open, breezy restaurant on the sixth floor, offering flavours typical of Hong Kong. Up to 20 local authentic dishes are offered, and include staples such as dim sum, baked rice dishes and noodles alongside Western favourites.  An expansive all-you-can-eat buffet breakfast is also offered.

Travellers keen on exploring their destination will discover Hong Kong’s unique heritage right on their doorstep. The hotel is ideally situated in Sheung Wan, where heritage blends with bustling new enterprise. Streets filled with dry seafood stalls sit next to hip coffee shops. Historic sites include Man Mo Temple; Possession Point, where British fleets first landed in Hong Kong; as well as the neighbourhood’s elegant cafes and bars on nearby Hollywood Road. The restaurants and lively nightlife of Central’s Soho district is also a short walk away.

“We are thrilled to satisfy the expectations of today’s independent leisure traveller with our friendly and high-quality offering,” commented Warren Tam, General Manager, Ibis Hong Kong Central and Sheung Wan. “We have the strengths of an international brand coupled with a very affordable price point.”

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