Super creative Room 77 launch free Wi-Fi summer [Hotel Insight editor falls in love]

As regular readers of my blog will know, I love to see companies in the hotel industry innovating and bringing something new to online technologies and search.  I also have a real pain point of hotel Wi-Fi charges.  I talk (some would say, moan) about this a lot, and it’s certainly a topic that will not go away and makes travellers frustrated.  So when I saw that the creative team at Room 77 had launched a free Wi-Fi campaign, my heart melted ever so slightly and I had to write a quick post to share it with you.

Quite simply, once you’ve booked your hotel stay through the Room 77 website users can log in with their account details and submit a rebate request for their Wi-Fi charges.  What intrigued me was how an OTA, who doesn’t own the hotels they are selling, or control a local Wi-Fi charge was going to pull this off and why they would do it.  But it’s actually quite a simple process and quite simply, Room 77 are doing this because they truly understand what a traveller wants from a hotel stay, and the pain points for booking that stay and the threat to their enjoyment once they’ve checked in.  Charges for Wi-Fi in hotels will remain a hot topic for travellers, so Room 77 have listened and acted.

Examine your customers pain points.  What is it about a hotel stay they most annoyed them.  In your top three answers, paying for Wi-Fi is one of them, making such a promotion is engaging and of immediate interest to Room 77’s clients – promotions like this bread loyalty.

For those who are yet to discover Room 77, you can take a look at my recent post on this super initiative company by clicking here.  Room 77 are literally taking B2C hotel search to another level with their technology and shopping approach – take a look at their site and you’ll see what I mean.  This promotion is another simply example of actually understanding your customers needs.  Design a website that the user will want to be on – making booking a hotel fun and taking the hassle (and often boredom away), then take it a stage further and target them with something dear to their hearts.  This simple recipe will end in success.


One thought on “Super creative Room 77 launch free Wi-Fi summer [Hotel Insight editor falls in love]

  1. I this is a good campaign – I shall join you. I don’t understand how hotels get away with charging per night what we pay at home per day. This is where being loyal pays sometimes – I am a Platinum SPG and obviously have free internet and have done for years. Starwood asked and listened – we said water, wifi and late check out. 3 things i really care

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