Premier Inn opens in London’s Leicester Square

Okay, so I’m a little late covering this one, but it’s still worth a quick mention. Budget hotel chain Premier Inn have announced the opening of their latest hotel, this time in London’s famous Leicester Square. The last time a hotel opened in this location was the glitzy W London so this opening is sure to be a little more low-key (remember all the glitz and glamour for W?).

Premier Inn’s brand new 83 bedroom hotel was officially opened by Whitbread Chairman Anthony Habgood, Whitbread Managing Director Patrick Dempsey, and Minister of Tourism and Heritage, John Penrose MP. The new hotel, which sees a £12 million investment into the London economy, is one of 20 hotels that will have opened by the end of 2013 across the city as part of a major expansion drive for the hotel chain. This property has been planned for sometime (see previous post) and will be a popular spot for tourists enjoying the city.

Premier Inn Leicester Square has not only provided significant investment into the local economy but has also created 32 job opportunities for London residents ranging from reception to managerial roles, 50% of those employed have come from long term unemployed 18-24 year olds.

Patrick Dempsey, Managing Director of Whitbread Hotels and Restaurants, comments: “We are delighted to be opening a new Premier Inn in the heart of London, a short walk from many of the capitals most well known tourist attractions. Our exciting growth in London means that we can offer even more people a great night’s sleep in the best locations when visiting the capital and we look forward to opening more hotels in London over the coming year.”

The new hotel is also a leader in innovation with ‘floating’ bedrooms equipped with double soundproofing to ensure guests get a good night’s sleep despite being within walking distance of many popular theatres, shops and London tourist attractions.  Very impressive if it works!


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