I’ve been talking on the blog recently about creating positive publicity for your hotel whilst bringing in extra revenues in unique and interesting ways. The key is thinking of a concept that captures the public’s imagination, whist using the resources on your doorstep. Christmas provides the perfect setting for doing just that, whilst remembering that only the truly imaginative will succeed at a time of year when money is often tight. So I wanted to write a festive and fun post covering some of the seasonal activities going on at some of our London hotels. I hope your inspired – or become a little more festive at the very least!
The May Fair Hotel is sparkling with seasonal spirit as it hosts its very own gospel choir! Talented vocalists, Hot Butter Soul Collective, performed at The May Fair on Thursday 8th and Friday 9th December allowing you to escape the Christmas crowds and drop by to enjoy an array of traditional Christmas carols with a soulful spin, including Silent Night, White Christmas, Joy to the World and Have Yourself a Merry Little Xmas. The hotel even provided hymn sheets so everyone could join in and get get festive!
The Berkeley Hotel have created a very inventive concept – “Winter classics on the big screen“. Hot chocolate, Christmas classics and Moncler blankets set the scene on the Berkeley’s roof top terrace, from 18th November 2011 until 31st January 2012.
Known as the place to see and be seen during the summer months, The Berkeley’s Health Club & Spa is transforming its roof-top terrace into a pine-filled forest cinema this year. Hotel guests and Londoners are treated to winter classics on the big screen while nestling between warm Moncler blankets, fluffy cushions and hot water bottles. Home-made hot chocolate and Berkeley mince pies are on hand to complete the festive atmosphere while heating lamps will keep guests warm when the cold really sets in.
Home-made hot chocolate with marshmallows make for the perfect treat while watching winter classics such as ‘Miracle on 34th Street’ and ‘Bridget Jones’ Diary’. Towering high above bustling Knightsbridge, this pine-lined outdoor theatre is London’s only private cinema featuring only four seats, whisking you away to the ultimate winter wonderland.
Marriott London County Hall, located in the centre of London on the south bank of the Thames, have published their top five activities in the capital this Christmas, incorporating packages at their hotel:
- Visit the Ice Rink at the London Eye, enjoying the breath-taking views from the pods, and the slips and glides from ice rink. Book into the Silver Bells package and enjoy a three-course meal and tickets to the London Eye as part of your stay. (From £330 prpn based on two night stay)
- Enjoy the serene beauty of the Messiah by Candlelight at the Royal Festival Hall after indulging in the quintessentially English afternoon tea.
- Explore the Real Food Christmas Market before enjoying the culinary excellence of Executive Head Chef Chris Basten’s County Hall Restaurant Menu.
- Experience the magic of the Southbank’s Christmas Market before warming up with a special Winter Cocktail in the County Hall Leader’s Bar.
- Head across the river for the traditional Midnight Mass in Westminster Abbey and wake up to a very special Christmas at County Hall.
Finally, the Jumeirah Lowndes have create two great Christmas packages: “Stay and Skate at Jumeirah Lowndes” which included overnight accommodation in a deluxe bedroom, ice skating at the Natural History Museum, a Winter Warmer cocktail at Lowndes Bar & Kitchen, continental breakfast, fruit platter, box of chocolates and mineral water in your room. “The Spirit of Christmas” package offers a unique chance to experience the local area of Belgravia with a bespoke candle-making course at Rachel Vosper’s Kinnerton Street boutique and tickets to ice skate at the Natural History Museum. The package includes overnight accommodation in a deluxe bedroom, a bespoke two hour candle-making course with Rachel Vosper, one of the UK’s leading chandlers, a Winter Warmer cocktail at Lowndes Bar & Kitchen and two tickets to ice skate at the Natural History Museum.