In what’s been described as a strategic move to position Pegasus Solutions as one of the industry’s top online hotel marketers, Pegasus have acquired Open Hospitality. With the award-winning Internet marketing company operating as a division, Pegasus will now offer its own website design, online marketing and booking solutions, search engine optimization (SEO), mobile website development and social media services.
“Pegasus is committed to being the most trusted and valued partner in the travel industry,” said Mike Kistner, chief executive officer of Pegasus Solutions. “By acquiring an online marketing company known for increasing web traffic volume, improving booking conversion rates and reducing marketing operating costs, we reaffirm that commitment. We can now offer hotel customers our own award-winning Web marketing solutions to raise online visibility and increase reservations.”
Open Hospitality delivers a full array of online marketing solutions and accommodation booking options that help independent, group and chain hotels raise visibility and increase reservations online. The company’s expertise will enable Pegasus to design websites optimized for major search engines and create high-impact email marketing campaigns. Pegasus’ Open Hospitality division will be led by David Millili, CEO of Open Hospitality.
“As the company that first made online booking possible, Pegasus has always forged the path for hotels to remain competitive in an ever-changing booking landscape,” added Millili. “This acquisition demonstrates both a pioneering and visionary spirit to provide not just the information, but also the technology and hospitality expertise to continue to drive customer success.”
Pegasus’ New York-based Open Hospitality Division will provide website and mobile site development, Internet marketing, search engine marketing, and social media services, including Facebook, Twitter, and YouTube. Together with Pegasus’ acclaimed reservations and booking solutions, the blended offering will position hotels to market and sell their most profitable room inventories on the Internet.
“This acquisition allows us to provide customers with the industry’s best solutions to compete in today’s complex booking environment,” added Kistner. “Our combined experience in offering hotels effective booking solutions, as well as the Open Hospitality division’s proven online marketing services, gives our customers access to an unrivaled, powerful toolbox for maximizing online revenue.”