Room 77 is an inspiring new business concept which could really shake up the way we shop for a hotel. If you’ve not heard of this concept, I encourage you to check it out now. In summary, Room 77 is about letting you purchase your hotel room with added knowledge, the type of information you’ve perhaps always wanted to know, but had no way of finding. If your staying in a hotel, chances are you will have no idea which room your actually staying in, even if you’ve paid for a specific category, until you arrive and your rooms been allocated. What Room 77 does is let you take a look at a hotel, set preferences and instantly see which room numbers at that property best suit your need. See the view from the window of specific rooms, check how far you are from an elevator… simple things such as this that can make a big difference to the consumer when choosing a hotel to stay in.
The video below sees Brad Gerstner, the founder and chairman of Room 77, speak about his company at the Launch Conference, held at the San Francisco Design Centre back in February. He gives a great and passionate overview of his concept and show’s how it works.