An imaginative and interactive competition is being run on the Best Western website. It all seems to be part of the new look and getting the brand out there. Ok, so I’m not saying Best Western have what I’ve been posting as “Top Hotel Websites”, but it’s an interesting talking point. Best Western were guilty for some time of letting the competition force their way to the top in the UK market. The likes of Premier Inn and Travelodge haven’t been out the newspapers and have had continued television campaigns relentlessly over the last few years. Best Western have started to fight back though and I like the competition they currently have online.
The game makes the user interact and think of the qualities they want in a hotel, which of course Best Western could offer them. The user then enters their details to be in with a chance of winning the prize. Nice idea.