Pegasus Solutions have today announced the launch of their MetaSearch Services, a solution that allows hotels to capture direct bookings from metasearch results, and is now available to Pegasus’ 90,000 hotel customers.
Launched today at ITB Berlin, the product has recently completed its beta pilot testing with several major hotel chains, during which Pegasus claims they achieved a return on investment of up to 5:1 for every US dollar spent.
We often talk about how important the direct channel is to your hotel and using every opportunity to drive traffic back to your website and capture bookings. Of course, hotels need online travel agencies and GDS channels to gain maximum exposure, but real profit is driven by getting a high proportion of direct bookings too.
MetaSearch Services seems to be a good way of achieving just this, and picking up additional direct bookings. With MetaSearch Services, Pegasus increases the revenue opportunity for hotels seeking business through online search by displaying and linking directly to hotel information, rate and availability in metasearch results. The product allows metasearch engines to shop hotels and travel suppliers through Pegasus, but sends the booking directly to the hotel chain or hotel website.
“Hotels need to be able to reach consumers wherever they choose to shop, whether they prefer to book through an online travel agency or directly with the hotel,” said David Sjolander, vice president of product management, distribution services for Pegasus Solutions. “Our MSS enables hotels to provide consumers with this choice when they elect to conduct price comparisons using metasearch.”
“The hotel industry is in the midst of a major transition in terms of the way travel is being distributed, shopped and sold,” added Sjolander. “We’re seeing the market evolve. Hotels require fresh solutions like MetaSearch Services that allow them to compete strategically in today’s market.”
I’d be interested to hear from anyone who has spoken to Pegasus about their new tool and is planning on using it for their hotel. This could be a really interesting tool for the industry.