IHG – talking mobile

Ok, so the following video is made by Google to promote Google Ads… but when I came across it I wanted to share it as there are some interesting points to consider.  Marco De Rosa, IHG Mobile & Interactive Marketing Manager (EMEA) speaks about IHG’s mobile website strategy versus their mobile applications.

For those who know me and follow the blog regularly, you’ll all know I am a fan of mobile and new ways to reach your potential audience.  But you’ll also know I am sceptical of mobile apps for hotels.  There are some great ones out there.  But honestly, if you’re a large chain like IHG then your fine.  If you’re an independent hotel or a small collection, there is less value.  What can be a costly thing to develop will deliver small return.  Make your website mobile first.  That’s my advice.

 

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