Utell have announced a successful 2010, despite the economic climate and reported delivering over 4 million room nights, along with distribution over 820 new hotel properties through it’s service. Utell Hotels & Resorts, part of Pegasus Solutions Inc, are a key hotel representation service providing a specialised range sales, marketing and distribution solutions for hotels and travel distributors.
Utell, completing their 80th year in 2010, posted extremely positive figures for the past year as well as reporting positive results for many of it’s member hotels with growth trends in hotel revenue and room nights sold – and predict this to continue throughout 2011. Utell hotels in the Americas saw increases in revenue and bookings as high as +81% and +66% respectively, while hotels in ASPAC grew revenue and bookings as high as +99% and +55% respectively. The European market also had hotels realize gains in revenue of +67% and bookings of +71%.
“Our hotels are positioned to be booked over other hotels based on our proven sales and marketing campaigns, and unrivaled industry preferred relationships,” said Ric Leutwyler, president of Utell Hotels & Resorts. “In 2010, the top three travel management companies alone saw year-on-year growth levels of up to 26% with Utell. Additionally, our travel agency and consortia relationships, coupled with distribution to the online travel agencies powered by Pegasus Solutions, give our member hotels great ability and significant competitive advantage in growing their room nights and revenue.”
Utell further expanded sales and marketing opportunities for its member hotels in 2010 through an agreement giving 2,500 of its independent hotels access to priceline.com’s Name Your Own Price®, Priceline Merchant and Priceline Vacation Package services. In addition, Utell expanded Utell Mobile, located at mobile.utell.com , increasing the mobile site’s offering from 150 to 2,000 hotels. The mobile site was also enhanced to improve the user interface for several smartphones, including iPhone, BlackBerry and Android, while still remaining accessible for traditional Web-enabled mobile phones. Member hotels also reaped the benefits of award -winning Web services, in particular social media management through eBuzz Connect to monitor and manage online reputation while also marketing through social media channels. As a result, hotels such as Warwick International Hotels and Brazil’s Maksoud Plaza Hotel, for example, have seen valuable growth in their business in 2010 harnessing mobile and social media solutions with Utell, powered by Pegasus.
“We have an 80-year track record that evidences our effectiveness in selling and marketing hotels,” added Leutwyler. “However, it’s important that we continue to evolve with the market with new tools and services that keep our hotels preferred and relevant to their buying public. Today, that means making sure hotels are equipped to sell appropriately through the online travel agencies, mobile devices and social media channels, all areas where we enhanced our Utell services in 2010.”
More positive news from the industry – 2010 seems to have been a good year in recovery (especially the corporate sector) with even better predicted for 2011.