Last Friday, the Hotel Booking Agents Association (HBAA) held its annual dinner, bringing together over 400 booking agents, hoteliers and venues where the incoming chairman, Juliet Price, set her vision and goals for 2011. Taking place at the Hilton London Metropole, Juliet outlined her key objectives for the year ahead to further drive membership of the association and encourage future talent in the industry.
“The HBAA is in the most robust position in its history; membership is at an all time high and we have consistently broken attendee numbers at business and our social events. Additionally the association is being recognised for its thought leadership in creating best practices around topics such as TOMS” said outgoing 2010 chairman Stephen Usher.
Juliet Price continued “With membership at an all time high in 2010 it is key that we continue to attract the talent of tomorrow. Just look around and see the professionalism that we have in this room, collectively we must continue to encourage the next generation to our sector of the business travel arena and thereby drive the industry forward.”
The HBAA represents the interests of parties involved in the procurement and management of conference, meetings and accommodation in the UK and internationally. It has an annual buying power in excess of £2.3bn per annum and is recognised by corporates as the benchmark of quality and integrity.
Juliet Price is head of UK marketing and business intelligence for Hotelzon, one of the world’s leading corporate and leisure online hotel booking companies and providers of software technology.