TripAdvisor launches new private-sale website

TripAdvisor have announced the lauch of SniqueAway.com, a new private sale website that offers special rates and deals at a number of hotels that earn a minimum four star rating on the main TripAdvisor review site.  SniqueAway.com will be restricted to a limited group of members who will be allowed to invite their friends to view the deals available online.  Apparently, there is already a waiting list to join the site!

To me, this looks like another clever way to involve the social trends we experience in business, following the integration of Facebook into TripAdvisor.  I don’t know of anyone who has experienced the new website yet, so please get in touch if you have tried it or even been one of the first to make a hotel booking.  To read the full press release, please click here.

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