easyHotel are a very interesting addition to the budget hotel chain market, and offer something different to companies like Premier Inn and Travelodge. Many a joke has been made about the low-cost carriers charging for everything possible (including the proposition of Ryanair wanting to charge for trips to the toilets!) however easyHotels are upfront with what you get. Take a look at one of the properties and they are very honest and tell you the sizes of their room types (small is very small, often without a window) and yes, they do charge for extras, such as watching TV, luggage storage etc.
But, if you’re looking for somewhere cheap and cheerful to stay and the size of your room is of no concern to you, then easyHotel could be for you. The pricing is simple – the earlier you book, the cheaper the room – exactly the same as the low-cost airline business model. So, you can get some real bargains, with easyHotel London Victoria, easyHotel South Kensington and easyHotel Earl’s Court starting from just £24.50 per room per night!
So what could scare someone used to just a little luxury? Well take a look at some of the room dimensions, for instance the easyHotel London Victoria;
- Small Rooms – no window, 6-7 sq metres
- Small Rooms – with window, 6-7 sq metres
- Standard Rooms – no window, 7.2-9 sq metres
- Standard Rooms – with window, 7.2-9 sq metres
So, a little tight on space and light! But actually, when you look at the photos of the room and hotels, I think it’s fair to say that you get what you pay for – and what you get here seems to be a consistently clean and good standard of accommodation.
What I find refreshing about this chain, is that they are upfront and honest. They are not hiding behind their name, or trying to hide away the finer detail of what you get, and this means guests already trust the brand, which is crucial for a hotel chain entering the budget arena. They even have a video tour on their website to show guests what to expect, and use social media to their advantage – Facebook, Twitter and You Tube all being utilised.
One other point of note is the partnership with booking.com, whose integration lets visitors to easyHotels website book not only easyHotel, but other hotel properties.
If anyone has experiences of easyHotel, if would be great to hear what you think, so please leave comments.