I am always interested in finding hotels offering their guests something different – Aria Hotel in Prague does just that. This hotel is unique and has worked hard to differentiate itself from the many hotels in operation in Prague. Petra Daliborová, Group Marketing & PR Manager at Aria has been speaking to Hotel Insight to explain just what makes their property so unique.
Q If you could describe your property in one sentence, what would you say?
Luxury music world in the heart of Prague.
Q What is the mix between business and leisure guests at your property?
40% business and 60% leisure business as we are small luxury boutique hotel.
Q What facilities do you offer guests that makes you stand our from you competitors at your property?
At the first point it´s a music theme. Our guests when are check-in to the hotel they receive together with the key from the room the iPod with loaded 520 songs of all genres.
Each room has a unique decoration and tells you a musical story. Each floor is dedicated to different style of music – Jazz, opera, classical and contemporary music and each room
Is dedicated to one of famous musician or composer. We offer to our guests the service of Music Director and Concierge – Dr Ivana Stehlikova has a PhD in Musicology, and is available to advise guests on current cultural and music activities in Prague.
Another advantage is location – right next to the hotel there is Vrtbovska Garden where our guests have exclusive entrance directly from the hotel during the summer season.
The Vrtbovska Garden is baroque garden listed on the UNESCO heritage list.
Q How has 2010 been for you so far, and how do you foresee the rest of the year progressing?
Even the 2010 we feel the crisis and there is a big hotel´s competition in Prague. We hope that travelers will travel more for business and the leisure and will focus more on luxury product even for higher price.
Q How important are social media channels at your property?
The social media are very important for us as we can communicate the latest news and photos. One of the most important channel is TripAdvisor, where can our guests read the reviews and it´s the best of recommendation. Then we are using the Facebook, Twitter and blog. We received the award by TripAdvisor “Best Luxury Hotel in the World 2009” and it was the best promotion for the hotel.
Q Multimedia, especially video is becoming more and more important to market hotels – does your property make use of this medium and how important do you think this is for travellers when selecting a hotel?
At this moment we are not using any video of the hotel but I think we will create one for the future.
Q Have you had any famous faces staying at the property in the last couple of years?
The guest book names range from Harvey Keitel, Andy Garcia, Gerard Depardieu, Morgan Freeman, James Bond Crew (Movie Director Mr. Campbell and crew), His Majesty King Norodom Sihamoni – King of Cambodia, Madeleine Albright, Rachel Weisz to singers Seal with his wife Heidi Klum, Duran Duran, Eminem´s Manager, Peter Gabriel or sport stars as Aja Vrzanova and Rubens Barichello.
Thank you to Petra for talking to Hotel Insight. For more information, the hotel overview is attached below, or check out their website. If anyone has comments or feedback for Petra, please leave comments or email me.