A question for all the readers of this blog. How important is this kind of functionality? No matter where your making a hotel booking, whether it’s on a website, through a bedbank, on a GDS or directly with a hotel on their site, do you look at the maps they provide? Do you search purely on a map, and where possible, book the hotel directly from it? It’s fairly new technology and of course some providers have this better than others.
I found a company called HotelMap who have a fantastic website where you can search and book hotels in London directly on an interactive map. Brought to you by londontown.com, it’s amongst the most helpful hotel booking websites I have come across and really is useful to see where the nearest tube station is, museum or tourist attraction.
This really is a forward thinking approach. And so useful in a big city like London. I see that some of the GDS are offering maps displays more and more, even interactive ones which at least shows that even this channel, mainly a traditional green screen, cryptic environment see the demand for such a tool.
More and more hotel chains have this kind of functionality on their own websites, but when you’re looking for multiple chains and independent hotels as well, you don’t want to search on each providers site – you want to compare exact locations in one screen. All the big chains have the functionality though… I especially like Accor and Premier Inn.
So how important is it in your hotel booking requirements? Let me know your thoughts.