TripAdvisor have announced their integration with Facebook – meaning that you can share your travel and hotel experiences with your network of Facebook friends directly through TripAdvisor. This integration, using Facebook Open Graph, also means that if you are trying to find reviews for a city or hotel, you will have the opportunity to see if any of your friends network has been there and ask them directly for opinions and advice.
This is a concept that has been floated around for a long time and more and more networks will start to integrate one another to ease access to content and social media platforms.
This has the power to open up so much content to users. TripAdvisor get over 34 million monthly hits, and when you consider this volume against the number of people who have Facebook accounts, this technology really could open doors.