I really can not stress enough just how important the use of video is when marketing a hotel. Customers have moved on from looking at still photo’s and demand to get a real feel for a property before they confirm a reservation. And, it’s so easy to do and doesn’t have to cost the earth. Whether it’s a virtual tour or a full property video, they add so much value.
So many tour operators now use the video medium, as well as some hotel chains like Hilton. It will probably only be a matter of time before you can see other travellers videos on sights like TripAdvisor.
One video is worth one thousand photos.