Video… a real hospitality must

I really can not stress enough just how important the use of video is when marketing a hotel.  Customers have moved on from looking at still photo’s and demand to get a real feel for a property before they confirm a reservation.  And, it’s so easy to do and doesn’t have to cost the earth.  Whether it’s a virtual tour or a full property video, they add so much value.

So many tour operators now use the video medium, as well as some hotel chains like Hilton.  It will probably only be a matter of time before you can see other travellers videos on sights like TripAdvisor.

One video is worth one thousand photos.

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One thought on “Video… a real hospitality must

  1. As a hotelier, I do not understand why properties do not choose to invest, even a small amount of budget to produce a breif video on their property. Since we introduced a video on our homepage (made ourselves!) we have seen more availability searches performed.

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